Our Services / Online PR & Email Marketing

Done properly, e-mail marketing can not only be extremely cost effective but also extremely effective. Depending on how you plan to measure - by opened messages, click-through or conversion rates and your targets (whether new, existing or best customers), e-mail marketing can yield response rates that range from a positive 5% to a heady 50%.

Absolute has the simple, intuitive, online tools you need to get the best results. We have developed our own e-mail marketing software called iCMP. Specifically developed to put you in control, it allows you to create personalised e-marketing newsletters and mail shots whenever you need. It provides you with complete management over your distribution lists and subscribers and features a comprehensive reporting system, allowing you to monitor campaign activity. But we can also set up and develop a campaign using off the shelf packages such as MailChimp.

We can create highly targeted e-mail marketing campaigns that reach the right audience, extend your brand, and drive customers to your website which in turn will generate more sales, leads or sign ups. Our design team has a proven track record in creating high impact e-mail marketing campaigns that will instantly grab the attention of the recipient.

Compared to direct mail, the costs involved are significantly lower; it's a powerful form of communication that makes sense on every level.