Our Services / Search Engine Optimisation - SEO

Everyone wants to be at the top of the leading search engines: Google, Yahoo & Bing. The problem is there are only a maximum of ten spaces on the first page of each leading search engine for each key term....

Search Engine Optimisation (SEO) improves your ranking in the natural, organic, non-sponsored (see PPC) listings area of a search engine results page. In order to achieve a high ranking within this space, a website should have considered the following three principles:

• Your website must be designed, coded and hosted in a way that will allow search engine spiders to successfully access and index all relevant site content.
• Your website’s content must be designed, constructed and written in such a way that appeals to not only the website’s target audience, but also to the existing search engine algorithms in order for it to be deemed relevant for all possible search terms related to that site.
• The site should be ‘endorsed’ by other credible websites as a credible, valuable and authoritative online resource for the site’s relevant industry or subject matter.

Every website is different and there is no single formula that works for all websites. Real SEO cannot be done without conducting meticulous research in order to analyse the competition. This research will also identify how successful a potential SEO campaign could be.

To gain a genuine insight and understanding of your website, which allows us to provide you with a consultancy that will transform your sites search engine optimisation, we undertake a thorough review of your website in order to assess its strengths and weaknesses. Our time is invested in analysing the online presence of your site against a number of key SEO criteria and ranking factors, some listed below:

• Code optimisation
• Page name and URL optimisation
• Meta & title tag optimisation
• Site re-structuring and internal linking

This audit allows us to give your website an accurate ‘score’ which shows the current SEO effectiveness of your online activity. If your company score is low, it means it is essential to remedy the current situation to make SEO the most powerful online marketing tool at your disposal.

Following our SEO audit we will supply you with the detailed findings of the investigation so that you can implement the activity required to resolve your SEO issues.

However, SEO does not stop at the internal optimisation of your website and remedying of the problems. We do not simply count visitors and check rankings, but expand much further into the various realms of search engine optimisation.

A simple, 'increase traffic' or 'rank better' is not specific enough but, having said that, creating goals that are so specific they exclude any recognition of improvement across the board are similarly limiting.

It is extremely important to the success of a website to track the 'source' and 'quality' of the visitor, as well as identifying what a visitor does on the website.

The overall SEO goal should be to increase conversions on the website.