Enter your email address to join our mailing list and keep up to date with all the latest and greatest from our world.Thanks for your interest in Absolute!
Diageo is the world's leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer, with brands including: Smirnoff, Johnnie Walker, Captain Morgan and Guinness.
They commissioned Absolute to creatively promote their portfolio of premium spirits to bars, pubs and nightclubs across the UK. The objective was to increase awareness of the whole premiums range, increase the knowledge that bar staff have of the range allowing them to effectively up-sell these products, and show bar owners
how to make these drinks an attractive choice for the consumer.
Absolute produced a portfolio package which consisted of a heavy, square format, ring-bound brochure and accompanying interactive cd-rom. This multimedia pack features statistics on consumer trends and gives insights into bar owners on how selling these premium drinks can increase their bottom line, illustrated by using simple infographics. We also included cocktail recipes for each premium spirit allowing mixologists to get the most of the products and aid the upselling process.
If you would like to find out some more about this project you can contact Absolute in the following ways...