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Absolute won the pitch to produce an interactive CD-ROM for world famous drinks brand – Bells Whisky.
The brief was to develop a CD-ROM to educate people about the Bell’s brand. This multimedia presentation included a video tour of how Bells created the award winning Bells blend, tasting notes to increase a sippers whisky knowledge, insights into the history of the brand and information about the whisky distillery process.
As well as producing and directing the video segments, and making the cd-rom element of the project, we distributed the finished article in pop-out packaging that was designed and developed bespoke for this project by Absolute.
Bells were so pleased with the results they manufactured 800 extra units to send out to every single Diageo employee!
If you would like to find out some more about this project you can contact Absolute in the following ways...