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Cumbria Tourism first approached Absolute to produce a website evaluation document for their main tourism portal www.golakes.co.uk.
A detailed audit was produced, highlighting potential issues with the current site. In this we gave our insights into how to improve conversion, improve the user experience, aid usability, increase brand reach and better organise the architecture of the website.
We were then asked to apply our findings into a new fresh design that would better engage with their customer base and offer a richer experience to those who visit the website. We worked
alongside their existing systems provider who would be responsible for taking our completed design guidelines and integrating these into their platform. The result was a media-rich new website that currently achieves 4.1 million visits and 46 million page views per year.
Our work on this website was recognised in 2011 at a national level by the Travolution Awards, where it made Absolute Media a finalist in the “Best Agency for Website Design” category. Judged by a panel of proven business leaders, experts and entrepreneurs, they are the UK travel industry’s highest accolade for innovation and excellence online.
If you would like to find out some more about this project you can contact Absolute in the following ways...