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Absolute Media were tasked with the complete brand creation of an online driving test website – www.passyourtestonline.co.uk
Pass your Test started life in 2004 as an interactive CD-ROM that was sold through high street retail stores such as Argos, HMV, Waterstones and Morrisons. As broadband quality improved, so did the need to take the product online. Absolute were briefed to develop a completely new brand online that would entice 17 – 24
years to use the website to help them pass their driving test.
Absolute not only developed a new refreshed brand, but also developed the website to include interactive theory tests, hazard perceptions tests and a dynamic database to promote some of the 35,000 official ADI driving instructors in the UK via our Driving Instructor filter based on the users exact location and requirements.
If you would like to find out some more about this project you can contact Absolute in the following ways...