We are extremely proud to be working with boxing legend, fellow Boltonian, and former Light-Welterweight Champion of the World, Amir Khan.
Our team will be working closely with Amir to completely refresh his brand, and build anticipation over the period prior to his next fight. Khan hopes to retain his WBA and IBF titles when he fights American Lamont Peterson in the much anticipated World Title re-match on May 19th at the Mandalay Bay Hotel in Las Vegas.
The strategy includes rolling out a new main website portal, online store and image licensing site that will allow journalists worldwide to licence and download official images as soon as they become available. Along with this, we will be working with Team Khan to develop a new range of official apparel which will include team tracksuits worn on the promotional circuit in fight week, Amir's training clothing and fight night teamwear. Absolute are also working closely with Amir to create a whole range of leisurewear inspired by Amir as he looks to strengthen his investment portfolio outside of the ring. Negotiations are currently underway with a large national retailer to help develop this new range.
Asif Vali, Managing Director, Premier Consulting (Amir’s Management) said;
"We are very excited to be working with an innovative local agency such as Absolute. They have some exciting plans in development and Chris has been a great asset to our team. We are looking forward to setting the standard in sports marketing and bringing Amir’s fans closer to the action than ever before"
It is great to be asked to work with such an inspirational local sportsman. Amir has done a lot to put Bolton on the map since he won the Silver medal at the 2004 Olympics, and it is great that he is choosing to work with a Bolton-based business like Absolute to develop his image. Keep an eye out on our twitter page to see how the project comes together!