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Posted 20 / 07 / 2012 by Wayne Silcock

Absolute get nominated for a DADI Award

dadi-awards

We are happy to announce that we have been nominated for a DADI award for our work on the Official Amir Khan website project!

The DADI (the Drum Awards for the Digital Industries) recognise, reward and shout about "digital excellence" nationwide. Entries are judged on innovation, strategic thinking, effectiveness and their ability to deliver tangible results. Our work has been nominated in the "Travel / Leisure / Sports Website or Campaign" category.

We feel it is a big achievement for a little agency in Bolton just to be nominated in a national award. We are in the mix with some brilliant projects, and shoulder to shoulder with great agencies such as Code Computerlove who we are fans of here at Absolute.

The results will be announced at the home of Arsenal FC – London’s Emirates Stadium on Thursday 8th November. Fingers crossed we will have a great night and hopefully a nice bit of new perspex for the studio!

Posted 13 / 07 / 2012 by Byju John

How to re-direct to a maintenance page using htaccess

code-stuff

Successful launch of a website doesn’t mean the work is all done. But it should constantly evolve to reflect improvements and new ideas. One of the main concerns when doing some considerable upgrades to a live website is how to test the upgrades on the live environment before the launch.

We also need to consider the visitors, as they don’t want to see what is going on behind the scenes. Also if they are allowed access to the main site, we are opening a wide security issue there. So we need to show them a maintenance page. The below solutions applies to webservers that supports mod_rewrite using .htaccess files.

Posted 12 / 07 / 2012 by Wayne Silcock

Bury Hospice Pitch

We were recently invited to pitch to Bury Hospice to refresh and rebrand them on the run-up to the opening of a brand new, state-of-the-art care facility.

We didn't win the pitch on this occasion. Normally, "unsuccessful" pitch artwork never gets to see the light of day, but we were happy with the work we produced and think it deserves at least a blog post!

With an already fractured brand identity to contend with, we created a solution which involved the "refresh" and extention of some of their existing brand assets to create a consistent identity for local people and businesses to rally behind. The resulting logo we created was re-drawn from 6 individual strokes to represent the 6 areas of Bury, and paired with a new typeface.

 

bury-hospice-comparison-rgb

 

A new brand message was also created off the back of our research. This message highlighted the work the hospice do - making the time their patients have left matter and easing the process for their families. This was done without glossing over the simple fact that people sadly go to the hospice at the end of their lives. Part of our suggested marketing and PR campaign worked to challenge the perception that it is mainly elderly people who use the hospice - when in actual fact many of the patients and residents are much younger people.

You can see a small selection of the artwork we produced for the pitch here...

Posted 11 / 07 / 2012 by Simon Owen

The Importance of Version Control

When building a website quite often there's more than one person working on the code at the same time. So what if someone is working on some code, then someone else comes along and updates the file? There's a chance that the initial code will be lost. What if your hard drive breaks and you've only got your code stored there?
Ooops… It's all gone.
You've finished building a site and uploaded it, then the server breaks. How will you get the site back up and running? The above issues unfortunately do happen, so in order to combat them and others some clever folks invented Version Control. Version Control allows you to work on code, then commit what you've done, often saving it in multiple places for added peace of mind along the way.
This means that if more than one person is working on the same bit of code and are both committing a handy notification will allow the users to asses the code that they are committing and what other users have committed.
Another benefit, is that if a piece of code is committed that breaks your project, it's possible to revert just that piece of code, so the rest of the code lies intact.
There's many different types of Version Control Software:
I first started using Subversion (SVN), but now use and particularly like Git teamed with GitHub.
http://git-scm.com/">Git is a popular form of Version Control, free, open source and used by the likes of Google, Facebook, Microsoft and Twitter.
Along with Git, GitHub allows you to manage all your Git repositories online. This is particularly useful as you can rest assured that if in the event your computer breaks or is stolen, you'll always have a back up of your code.
The GitHub User Interface has some extremely useful tools allowing developers to review each other's code, comment, 'fork' other people's code, amend it and request a pull to collaborate on various projects to name a few.
Gists allow snippets of code to be created and easily shared, useful for bits of code that are used on a regular basis.
By adding Version Control to your workflow you can rest assured that your code is safe, is easily maintainable and try out various new bits of code, knowing that at any time if it all goes pear shaped, you can simply revert the code to a previous state that was stable.
For further information here's a Tech Talk from Linus Torvalds who created Git:
The Git site also has some great videos and documentation to get you started:
As well as all the great stuff above GitHub has one of the best 404 pages on the internet:

version-control-type

When building a website quite often there's more than one web developer working on the code at the same time. So what if someone is working on some code, then someone else comes along and updates the file? There's a chance that the initial code will be lost. What if your hard drive breaks and you've only got your code stored there? 

Ooops… It's all gone.

You've finished building a site and uploaded it, then the server breaks. How will you get the site back up and running? The above issues unfortunately do happen, so in order to combat them and others some clever folks invented Version Control. Version Control allows you to work on code, then commit what you've done, often saving it in multiple places for added peace of mind along the way. This means that if more than one person is working on the same bit of code and are both committing a handy notification will allow the users to asses the code that they are committing and what other users have committed.

Posted 11 / 07 / 2012 by Chris Hodgen

Pitching In

pitching-in

Pitching is a strange beast. On the one hand, it is frustrating - you have to put a lot of time, thought, effort and resources into an endeavour which in most cases results in you not getting paid for your team's time and experience if you do not win the account.

On the other hand, pitching can be one of the most exciting and fun things that happens in an agency.

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