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Posted 07 / 05 / 2013 by Kate Bindotti

A healthy new look for HFC



Absolute are delighted to be able to present our first project for the Healthcare Facilities Consortium (HFC for short).

HFC approached Absolute to properly organise and refresh their brand. The group were looking to restructure and expand their reach outside of the healthcare market with the development of several new companies to increase their facilities management offering. The brand new Grovenbridge Academy and Grovenbridge Fire have been set up to accomplish this, and all three companies sit within the Grovenbridge Group.

Posted 06 / 05 / 2013 by Wayne Silcock

The School Bus national tour

schoolbus-national-tour

Our client HCSS Education came to Absolute looking for input in planning and executing some marketing events for their new product, The School Bus web portal. With a name like "The School Bus" - we could only really do one thing! Hot on the heels of the contributors launch at the National Space Centre (see what we did there), and to coincide with the unveiling of their website, The School Bus team are currently touring the country in a branded double decker bus!

Posted 19 / 04 / 2013 by Chris Hodgen

Link Building in 2013

blog-link-building

Over the last 12 months, SEO (search engine optimisation) has changed and evolved at an amazing pace. Some of the techniques that were once at the forefront of a successful SEO campaign were pushed by the wayside with Google’s “Penguin” update in April 2012.

One of the questions we get asked a lot is about search engine optimisation. The topic itself is not too difficult to understand but I think a lot of companies don’t understand how a website is indexed in Google, so they then find it difficult to understand how changes can make a difference.

Posted 28 / 03 / 2013 by Wayne Silcock

Getting into gear with Manchester City Football Club

Absolute were recently commissioned to create a bespoke performance cycling top for Manchester City Football Club for their charity "VeloCITY 2013" event. Supported by British Cycling, VeloCITY took place at the Velodrome at the National Cycling Centre, the home of British Cycling, for 24 hours of non-stop cycling with sporting and celebrity teams. Most importantly, the event was held to raise funds for local charities in Manchester.
Our previous work with Intel (where we designed and produced the kit for their corporate cycling team) put us on the radar of the club who needed a well made performance cycling top turning around super quickly. It was important that the jersey adhered to their brand guidelines and was instantly recognisable as "City".
With our manufacturing partners we were able to design, produce and deliver the garments with some time to spare, even with a very, very tight deadline! The result of this project was a top which looked great and hopefully gave the cyclists an advantage on the track, along with one very happy client.
Along with branded cycling tops for our clients, Absolute are currently working on a range of high end cycling apparel which is currently in development under the brand Rivi363. With a few keen cyclists in our studio, it is a project we are all happy to be involved in and cannot wait to launch the range later on this year.

mcfc-closeup-blog

Absolute were recently commissioned to create a bespoke performance cycling top for Manchester City Football Club for their charity "VeloCITY 2013" event. Supported by British Cycling, VeloCITY took place at the Velodrome at the National Cycling Centre, the home of British Cycling, for 24 hours of non-stop cycling with sporting and celebrity teams. Most importantly, the event was held to raise funds for local charities in Manchester.

Posted 22 / 03 / 2013 by Kate Bindotti

All aboard The School Bus

bus-blog-8

Absolute are delighted to be working with HCSS Education on a new project called The School Bus.

The School Bus is a revolutionary online resource for schools and academies that will provide documentation and downloads from key contributors within the business community to help them run their businesses more efficiently. Our role in the project is focussed around launching the project and encouraging contributors and schools to sign up.

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