We have been very busy in the studio recently, crafting a sparkly new brand selling a range of exclusive jewellery online. 

Absolute were approached by Peter's Jewellers Ltd, a well respected North West based jewellers with a successful range of stores in key locations in the area. The company wanted to diversify and create revenue by offering a product range for customers to buy online. 

With the stores having a different customer profile than the ecommerce shop (which also carries a different range of products than the Peter's Jewellers stores) it made sense to create a new brand for the online arm of the company. It is a brand that on face value is free of the "small town jewellers" connotation but still carries with it the exclusivity, heritage, trust and quality of service you would expect from the family run company. The result is Affetto Jewellery. 

On entering the design phase, we felt that the images from the jewellery suppliers just did not cut the mustard or communicate our message, so we organised a lifestyle photoshoot with models supplied by Maverick Models in Manchester. The resulting shoot gave us a bank of brand images, used on the home page of the website to communicate the tone of the brand and help customer buy-in to the feel of the products.

It was key that the website had to be easy for users to find the product they are looking for. Using a context-sensitive filtering system, the shopper has the ability to quickly see products via materials, price, size and a multitude of other parameters. The product catalogue is built around a complex matrix of data. Absolute wrote several clever scripts which monitor the constantly fluctuating material market prices and adjusts product prices and margins accordingly to ensure the customer is getting the best value.

For more information about how Absolute can help you sell online, contact us today on 01204 669566.

www.affettojewellery.co.uk

As the 2012 award season draws to a close we wanted to shout about our achievements.

In the last 12 months Absolute have been named best “Best Web Design Agency” at the Travolution Awards, for the re-design of Cumbria Tourism's main online portal www.golakes.co.uk where we collaborated with digital provider NVG.

We have been awarded Site of the Day on the Awwwards website for the Amir Khan website, an accolade we are very proud of as this is voted for by our peers in design agencies around the world. From this achievement the site has also been named in the Top 60 Sports Websites in the World!

More recently we have attended the Dadi Awards at the Emirates Stadium in London where we were nominated in the “Travel/Leisure/Sports Website or Campaign” category. Even though we didn’t win it was fantastic to be up there competing with the big names.

Last but not by no means least, we received a Commendation from the Mi Awards in the “Best Sports or Leisure Marketing Strategy or Campaign” category - when you lose out to a project from Samsung you can’t be disappointed. Not even Apple can beat them head to head! 

With some exciting projects in the pipeline we’re confident 2013 will be equally as successful and we can’t wait to get started!

We are delighted to announce that we have received a Commendation from the Mi Awards in the "Best Sport or Leisure Marketing Strategy" category, for our work with Amir Khan on his official website.

There were four nominations in the category and we were up against some tough competition so it is a fantastic achievement for our work to be recognised at this level. The award ceremony was a glittering event in Manchester and our success was well and truly celebrated, the sore heads and dance floor injuries in the office this morning are a testament to that!

We are already looking forward to next year!

Absolute have recently launched a new school website for Mount St Mary’s in Sheffield.

The school’s existing site not only looked dated, the content had been added in a disjointed way, with duplicate categories and articles appearing due to the site expanding over time and outgrowing the scope of the original design. Absolute were brought on board to deliver a cost effective and simple solution to improving the website to drive enquiries from prospective parents.

We recently completed our first project for Phagenesis, a Manchester company leading the way in treating dysphagia - a difficulty in swallowing that can occur following a stroke. 

Phagenesis have developed a revolutionary new treatment, called Phagenyx, and we were approached to work with the company in developing a new website to support the launch. The website needed to appeal to doctors and hospital staff who want to purchase the machine, and also carers and patients who are looking for more information on the treatment.