Enter your email address to join our mailing list and keep up to date with all the latest and greatest from our world.Thanks for your interest in Absolute!




Absolute Blog

Posted 06 / 02 / 2013 by Nick Pilling

Back to School with Hammersmith Academy



We love a good education project here at Absolute. There is usually a lot of scope to produce something a bit different and also to see how an idea or brand can be applied across a bunch of different media.

When creating school websites in the past, Absolute have been involved in every single step, from planning the site's architecture and linking with internal systems to organising and art directing video and photo shoots, designing print material and building clever connected smartphone apps.

Up steps another new Education client in the form of Hammersmith Academy. The academy approached us looking for a brand new website and associated media for their impressive state of the art facility. The academy is a centre of excellence for media and digital studies, and houses the latest cutting edge kit for pupils to use. Fancy being a TV presenter? Take an extra module after school where you can practice in the green screen booth with broadcast quality camera equipment. Really. The academy also is inclusive, offering opportunities for underprivileged pupils to excel.

Absolute have been collaborating with the school on the project's design phase, creating a look and feel that matches up to the promise of the school itself. Whilst there is still lots of work to do before the site is complete, everyone is really excited to see how this project takes shape over the coming weeks.

Check out our portfolio to see some more of the kind of work we do for our education clients, or alternatively give us a call on 01204 669566 where we would be happy to give you an insight into how Absolute can improve your school's marketing in 2013.

Posted 05 / 02 / 2013 by Wayne Silcock

Dolci Follie Preview

Team Absolute have been busy in the studio recently putting together designs for a brand new e-commerce website for our new client Dolci Follie. 

dolci-sneak-3

Dolci Follie are a London based boutique offering luxurious lingerie (say that 10 times fast) and accessories for discerning consumers. Their exclusive ranges and high end service earned them a "Independent Retailer of the Year" at the 2012 UK Lingerie Awards, along with features in Grazia, Cosmopolitan and The Wall Street Journal to name just a few.

dolci-sneak-2

The new site promises to better convey the Dolci Follie brand and offer visitors the same level of experience delivered in their stores, coupled with some clever stock management features ensuring the website dovetails perfectly with their store systems. Whilst this project is still in build phase, we are pretty chuffed with how it is looking so far and we wanted to share a bit of a "sneaky preview" on the blog. We think this has great potential as a project so check back soon to see how it turns out.

Posted 30 / 01 / 2013 by Simon Owen

Responsive Web Design

Years ago, at the dawn of the Internet there were desktop computers, then came a variety of different sized monitors, laptops, mobiles, tablets, game consoles, TVs, the list goes on.

Timeline

Over the past few years, the number of devices has increased significantly. In 2014 it's predicted that more people will browse the web via a mobile device than desktop computers.

Posted 09 / 01 / 2013 by Kate Bindotti

Check in at Rowton Hall

rowton-blog-image

Rowton Hall is a beautiful 4AA star country house hotel and spa, located just outside the heart of Chester. Built in 1779 the elegant Georgian manor house is now a luxury wedding venue and hotel which boasts a health club and spa, restaurant and conferencing facilities.

Absolute were appointed by the family run business to look after their digital identity, branding and marketing following a 6-way competitive pitch. The first phase of this process involved working directly with members of the team from all departments. This helped us discover where they felt the hotel sat in the marketplace, how they felt they were perceived as a brand, and which areas of the business needed to work harder.

Several workshops allowed us to develop a strategy to reposition the hotel as a brand and help the family shout about not just their popular wedding venue, but their excellent conferencing facilities, award winning restaurant and state of the art health club and spa. Absolute will be working on rolling out the refreshed Rowton Hall brand during 2013 starting with a fresh, more personable logo and brand new bespoke website.

rowton-ipad

rowton-ipad-portrait

The previous website was difficult to navigate, dated, slow, and didn’t do the hotel justice. With completely restructured navigation, tailored copywriting, stunning new photography of every aspect of Rowton Hall and a design that is fully responsive from "big screen" down to mobile, potential customers can now get a taste of the fantastic facilities on offer like they couldn't before.

Absolute are looking forward to working alongside Rowton Hall to increase their visibility and put them on the map in the coming year.

Find out more at http://www.rowtonhallhotel.co.uk/

Posted 04 / 01 / 2013 by Wayne Silcock

two thousand and thirteen

Well the Mayans were wrong and the world did not end. We have emerged into 2013 a bit bleary headed but with faculties intact, our FE Dev Simon's stockpile of emergency tinned goods untouched, and ready to tackle a number of exciting projects in the new and improved Absolute Chapel studio!
For those who already follow us on Facebook (if you don't already - you should) you will have seen that we have been feverishly scribbling on our walls creating a mural that includes a dinosaur eating the millennium falcon and homages to BWFC, Air Max trainers and Lego. This all forms part of our fresh and new look chapel studio, which includes a few new toys for our clients to challenge our team on! Keep an eye on our Facebook for some behind-the-scenes peeks whilst we put together the finishing touches.
Early 2013 should see us get some fresh new work out of the kitchen which we are looking forward to sharing, specifically some lovely ecommerce and responsive web design projects which we are really proud of. RWD is an approach that we always try and encourage our clients to embrace, and with the prevalence of so many different devices that we now use to view the web it is something that no agency can afford to ignore.
This year will also see further collaboration between Absolute and our clients and partners overseas in Sweden and San Francisco in some "under wraps" projects. Keep your eye on our blog to see how these shape up. We would like to take this opportunity to wish all of our clients and friends every success in 2013, lets make it a good one!

Well the Mayans were wrong and the world did not end. We have emerged into 2013 a bit bleary headed but with faculties intact, our FE Dev Simon's stockpile of emergency tinned goods untouched, and ready to tackle a number of exciting projects in the new and improved Absolute Chapel studio!

2013-image

For those who already follow us on Facebook (if you don't like us already - you should) you will have seen that we have been feverishly scribbling on our walls creating a mural that includes a dinosaur eating the millennium falcon and homages to BWFC, Air Max trainers and Lego. This all forms part of our fresh and new look chapel studio, which includes a few new toys for our clients to challenge our team on! Keep an eye on our Facebook and Twitter for some behind-the-scenes peeks whilst we put together the finishing touches.

new-year-blog

Early 2013 should see us get some fresh new work out of the kitchen which we are looking forward to sharing, specifically some lovely ecommerce and responsive web design projects which we are really proud of. Responsive web design is an approach that we always try and encourage our clients to embrace, and with the prevalence of so many different devices that we now use to view the web it is something that no agency can afford to ignore.

This year will also see further collaboration between Absolute and our clients and partners overseas in Sweden, Lithuania and San Francisco in some "under wraps" projects. Keep your eye on our blog to see how these shape up. We would like to take this opportunity to wish all of our clients and friends every success in 2013, lets make it a good one!

WHAT WE ARE SAYING

Absolute Blog | Absolute Blog

© Absolute 1999 - 2013, All rights reserved. Absolute provides creative design services nationwide.Sitemap | Contact | Privacy Policy
Quick Links