We recently completed a brand overhaul for Halbro Sportswear, a 90 year old business that has a famous history in manufacturing bespoke sports kits for schools and rugby clubs worldwide. In this post, we will highlight some of the processes involved in creating a new, refreshed logo for the company - an important element in the re-branding process.

We are really happy to announce that Absolute have won a pitch against 11 other agencies to design and develop a campaign to promote the 400 year anniversary of the Lancashire Witch Trial for the Lancashire and Blackpool Tourist Board!

Absolute would like to congratulate one of our clients on their tremendous award success this week. Royal Westmoreland the exclusive golf estate in Barbados collected an amazing 7 awards at the prestigious Bloomberg Television International Property Awards this week including the “Best International Golf Development Award.

To celebrate their success, Royal Westmoreland asked Absolute to develop an advert to promote the good news.

Keep your eyes peeled for the advert in the Saturday Telegraph and the Sunday Times this weekend.

For more information on Royal Westmoreland go to - www.royalwestmoreland.com

Absolute are currently working on a new exclusive website for Peters Jewellers Ltd, a well-respected North West based Jewellers who approached us to help design and develop a new exciting online jewellery brand from the ground up.

The website is set to launch in mid-January 2012.

As part of the development we had to plan and execute a lifestyle photo shoot with models supplied by Maverick Models in Manchester to emphasis the qualities of both the products and the website.

The final shots will be used across a number of assets including point of sale (POS), advertising campaigns as well as on the website for launch and for a special valentine’s promotion.

We are keeping the main shots under wraps till the New Year but below is an image taken during a set up for one of the shots :)

To receive an exclusive launch discount, go to www.affettojewellery.co.uk and register your interest.

Please also follow Affetto Jewellery on Twitter for latest news and promotions - @affettoOnline

Kelly Tidy, a future superstar on the Ladies European Golf Tour has joined forces with Absolute to help build her brand as she looks to turn professional in 2012. Kelly, the 2010 British Ladies Amateur Champion who has also played in two Junior Ryder Cups and one Junior Solheim Cup is getting ready to go to Qualifying School in January and she will hopefully join the European Tour next season.

The first step for Absolute was to produce a photo shoot to get a collection of images together for a new website for Kelly in February 2012. The results of this shoot will appear in the new year but we have added a couple of images as teasers.

Kelly Tidy getting "maked up" with professional make up artist Kate Smith

One of the close up shots of Kelly that will be used on the website.